Listings Project Refresh

Redesign two key experiences, the login flow and the Services Offered section, so users can seamlessly find and engage with listings.

Role: Product/UX Designer

Team: 1 engineer and 1 copywriter

Tools: Figma

My contributions

Analyzed the current login flow and services offered listings to pinpoint opportunities for improvement

Conducted competitive audits to identify best in class experiences

Led card sorting activities to create the services offered section

Context

At Listings Project, listings — whether real estate, services offered or jobs and gigs — are our only product. We have two types of users: listing posters and listing responders. Posters are those who list their homes, services, etc., a.k.a. how we make our revenue. Second are our responders, those who reply to the posters’ listings. The higher the poster engagement means a greater likelihood they will repost — thus increasing our revenue. 

The Problem

Users come to ListingsProject.com to find listings. However, the previous site design made it difficult to find listings. 

In the previous design:

1) Users could not browse listings unless they were signed in. Listings were essentially behind a sign-in wall, causing many users to bounce having not been able to find listings.

2) Services Offered listings were hidden within the Opportunities category and users complained these were hard to find or not viewable in the current category system.

I set out to create a new experience to surface all listings without requiring the user to sign in while also highlighting the Services Offered section.

Goals

We also wanted to elevate Listings Project’s efficacy by accomplishing these goals:

The Login Flow Process

The goal of the new log-in flow was to engage users with listings without having to sign in.  However, there was still value in requiring users to create an account. With this in mind, I started my design process as follows:

The Services Offered Redesign Process

The goal of the Services Offered redesign was to extract it from the Opportunities section to mirror our Real Estate and Jobs & Gigs sections. With this in mind, I began the design process as follows: 

Key Takeaways from Audits

  • Create a separate entry point into Services Offered

  • Leverage copy to ensure clear distinction between Jobs & Gigs and Services Offered 

  • Underscore our philosophy built on trust and transparency by redesign Services Offered to include rates

  • Recommend other profiles within the page

Final Designs

After several design iterations and workshops, the following are the final designs for a user trying to engage with listings via the login experience and in the Services Offered section.

The Login Flow - Freewall

The Services Offered Section

Entry Point

Listings Page

Index Page

Wrap-up

This project is currently live. The login flow successfully decreased the homepage bounce rate by ~21%, while Services Offered listings increased roughly 500%. To experience the login flow, please click here and login or create an account. To explore the Hire a Lister or Services Offered flows, please click here. If you have any questions, please feel free to reach out!

Thanks for reading!